About The Chairman
The Chairman is an Asian style food truck based in San Francisco, CA. They were voted the best food truck by San Francisco Magazine.
The Chairman is an Asian style food truck based in San Francisco, CA. They were voted the best food truck by San Francisco Magazine.
With the rise in popularity of food trucks vs traditional restaurants, The Chairman needs a campaign to make them stand out from the rest of the food trucks popping up in the area.
To create a branding system as well as an advertising campaign that brings in new customers. To assist with the demand, a mobile ordering option will be necessary in order to keep the wait for these customers down.
Fast food never tasted so good.
Chef Hiroo Nagahara is the culinary mastermind behind the Chairman. He was formerly restaurateur Charlie Trotter’s executive chef at Bar Charlie in Las Vegas and partnered with Mobi Munch to bring his food to the masses. As Chef Hiroo explains, “Mobi Munch challenged me to blur the lines between brick-and-mortars and the food truck scene. We wanted to see how far we could push street food using techniques from high-end restaurants and The Chairman was my first concept.”
Using secret recipes from the Little Red Cookbook, The Chairman Truck is leading the Great Culinary Leap Forward. Our food is inspired by the original street food of Asia it’s bold, spicy, unique, fast and delicious. We offer steamed and baked buns that use the freshest ingredients that are savory and addictive.
A Mexican food truck based in San Francisco. They use “Caviar” and “Door Dash” to provide mobile orders for pick up or delivery. 5 star rated and open for lunch from 11am to 2pm with two locations throughout the week, one location Mon., Thurs, and Fri. and the other, Tues. and Wed.. Can followed on Facebook and Instagram.
An Asian style food truck that specializes in “Ban Mian” noodles. They have a traditional food truck, a “Pod” truck and soon a food bar. Can be followed on Instagram, Facebook, Twitter and Yelp. Their schedule for either truck can be easily found on their website. Orders can be easily placed online directly through the website.
An Afghan fusion food truck that offers a variety of options as well as allergy free options. Can be followed on Facebook and Instagram, specifically to find their Pop-Up schedule. They have a variety of locations depending on the time of day with Mobile ordering available through their website.
Unique Story about the chef and their use of recipes.
Mobility of the truck allows for greater reach to consumers.
Has a stand alone location in addition to the truck to make it easy for consumers to find and order from regardless of the truck location.
Not consistent among the different social medias.
Address for main site is not clear in various places such as Yelp.
Social Media hasn’t had many recent postings.
Inconsistencies in food quality causing concern amongst consumers.
Create incentives to follow on social medias.
Seamless brand experience across all platforms.
Create consistency for the ordering experience, whether through mobile ordering or delivery.
Incorporate a location map for daily schedule and hours.
Other brands are consistent through all platforms.
Each one offers some form of mobile ordering or delivery service for convenience.
Clear, consistent and easy to find location map to find the daily food truck location.
Easy to find menus and ingredients lists.
Teens and Young Adults
Working or attending school
Ages 16-26
Busy students and young professionals that enjoy good quality food but need it fast. They enjoy the speediness of food trucks but still want restaurant quality. These people are looking for a great place to eat on a tight time frame.
Number of Responses -- 4
Testing Dates 2025
April 25 through May 10
Number of Responses -- 4
Testing Dates 2025
April 25 through May 10
Number of Responses -- 4
Testing Dates 2025
April 25 through May 10
More detail of where items would be in the menu or settings or have the location be set before going directly into the app.
Unclear and undefined sprits.
Maybe add an hours available section. Aka receive notifications at the office between 11-1pm.
Verification to make you that you didn’t miss order or didn’t order enough and not an up-sale.
Displaying dates of when favorite dishes was last ordered on the same screen instead of a different tab would make it easier to order a favorite dish.
Changes based on testing:
Made a clearer bottom menu.
Added menu items to the home screen.
Changes based on testing:
Add Last ordered dates to “Saved Orderd”.
Changes based on testing:
Added hours available to Location Alerts so notification would come during those hours specifically.
Number of Columns -- 6
Gutter Width -- 10
Column Width -- 53
Margin Space -- 12
